For parents

The grown-up keeps the keys.

BallQuest is made for kids. The decisions are not. Here is what the app does, what it deliberately does not do, and where you get to say no.

No ads. None.

No advertising, no sponsored drills, no video to sit through. Nothing in BallQuest is trying to sell a child anything.

Coins are earned, never bought

Coins are earned by practising, not bought with money. Families can agree on rewards in the shop; a reward that involves a real-world cost is something the parent decides.

No chat with strangers

Children do not have a public chat with strangers. Story rivals are fictional. Club membership and the optional leaderboard are choices for the family; coaches have separate team tools.

The AI is off until you switch it on

Kicksy — the coach who plans sessions, answers questions and watches a dribbling clip — is switched off on a new profile. A grown-up turns him on behind the family code, after a screen that says plainly what gets sent, and can switch him off again in one tap.

It is built to end

Training sessions have a beginning and an end. The story is split into short scenes you can pause or read later. There is no endless feed, and progress is kept when you take a break.

What you actually get

Three screens a grown-up will use.

A plan every day

Follow the training together

Behind a family code only the adults know: every child on the account with their coins, their XP and their streak, the shop, and training that happened at the club rather than in the garden.

It locks itself again after five minutes. The child can use the whole app without it — the code guards the decisions, not the football.

Today with a fictional player, XP and the next rival.
Rewards

Coins buy the things you already say yes to

Fifteen minutes of extra screen time. A snack. Picking dinner on Friday. Every reward carries the training it costs — “≈ 1.5 hours” — so a child can see what an hour in the garden is worth before they spend it.

And if they want something that isn’t in the shop, they can wish for it. The wish lands with you: you set the price in coins, or you say no. Nothing costs real money, ever.

The shop with rewards earned through training.
Progress

Something to show for the weeks

Follow completed practice, earned XP and unlocked chapters. These show activity in the app; they are not a test of talent or a substitute for a coach watching the child play.

The adventure map shows where your child is, which rival comes next and which exercises help them progress. Earlier chapters and the rivals’ advice can be revisited. Losing does not erase completed training.

A fictional player’s journey and next milestones.

Questions

The ones parents actually ask.

What age is it for?

The app supports ages 5–14. The new learning library focuses on ages 8–12, with individual practice and U10/U11 team games. Choose the easier or harder variation based on confidence and control, not age alone.

Does my child need their own phone?

No. BallQuest runs in a browser on a phone, tablet or laptop and can be installed to the home screen. A parent’s device is a perfectly normal setup — a grown-up creates the profile either way.

What do you need to know about my child?

A first name or a nickname, and an age. That is what the app needs to grade the drills. It does not ask for a surname, an address, a school or a photo.

Does it replace the club?

No, and it shouldn’t. BallQuest is for the days between practices — the twenty minutes in the garden that are otherwise spent arguing about whether to go outside. Club sessions can be logged so they still count.

Does an AI see my child’s video?

Only if you allow it, and only the clip they choose to send. Kicksy is off until a grown-up switches him on behind the family code; Skill Check then sends that one five-to-ten second clip to Google’s Gemini for the coaching notes. Nothing is uploaded in the background, nothing is kept as a library of children, and the app works fully with him switched off.

What does it cost?

Public pricing has not been announced. See the pricing page for the current plans.

Who wrote the drills?

The library is curated for children, with practical coaching notes and easier and harder variations. The 8–12 section follows our small-sided, decision-based approach to learning football.

I coach a team — is there a club version?

Yes. The squad, the matches, the lineup and the season’s minutes are in the app today, free. There is a page about it for coaches.

Something not answered here? hello@ballquest.com · How we handle data · If you coach a team

BallQuest is not open yet.

Get the one email that matters.

It is being built and tested with real kids on real pitches. Leave your address and you will hear from us once — the day it opens.